Spring, Styled By Natalie Gee

Spring, for Natalie, is about fresh energy, keeping things simple, and leaning into what feels right.

This season also marks a big moment for Gee Beauty with the opening of the South Miami studio—something that feels less like an expansion and more like a natural next step as our community grows.

For Natalie, beauty has always been part of everyday life, and that feels especially true in South Miami. Between early mornings, time with her family, and building out the new studio, she’s settling into a rhythm that feels both busy and balanced. It’s a season focused on what works—how she moves through her day, how she approaches beauty, and how everything continues to evolve in a way that feels easy and real.

Why South Miami Made Sense

For Natalie, opening a new studio has never been about chasing the next “it” location—it’s about being close to different communities and neighbourhoods. That’s what stood out about South Miami. It has a strong sense of day-to-day life—where routines, families, and community all naturally come together. It felt like a natural next step.

“Beauty and lifestyle really go hand-in-hand—we always say we meet you where you are—and South Miami is exactly that.”

More than anything, it reflects how Gee Beauty has always approached things: making beauty part of your everyday, not something separate from it.

What Her Days Actually Look Like

Natalie’s days start early. Around 5:30 AM, she takes some quiet time for prayer and breathwork, then does a quick trampoline session to wake herself up. After that, it’s coffee, salted water, and a 30-minute Rachel Fitness workout before the house gets busy.

Mornings with her kids come first—getting them ready and out the door—then she shifts into her own routine. Her makeup is quick and consistent: a 5-minute face, usually applied in the car - IYKYK.

By mid-morning, she’s at the South Miami studio. Her day moves between creating content, seeing clients, doing brows, and working with her team. Lunch is usually something simple, like a protein-packed salad. Afternoons shift back into family time, and evenings are low-key—dinner at home and winding down early when she can. “That’s a perfect day,” she says.

Her Approach to Spring Beauty

This season, Natalie is keeping things simple. The focus is on skin that looks like skin, a bit of color, and products that are easy to use and reapply throughout the day.

Her staples don’t change much: Prime Coverage Concealer (launching soon!), Foundation Multi-Stick, beauty sticks for warmth, and strong skincare underneath—especially antioxidants and hydration. Tinted SPF is a must, and hair stays natural and undone.

“It’s about looking like yourself, just a little more put together,” she says.

How Her Style Is Changing

With everything going on, Natalie’s style has become more practical. It’s less about trying new things and more about sticking to what works.

She’s also pared down her closet in a big way—keeping pieces she knows she’ll actually wear, and letting go of anything that slows her down. Mornings are busy, so the goal is to not overthink it. She already knows what goes together, what feels good, and what she can move in.

It’s not a big shift—just a more focused version of how she’s always approached getting dressed and getting ready.